What is SEO ?

Sunday, 10 February 2008

Many people keep on searching for link exchanges and they find this keyword in front of them. "SEO". Look at how Paul Bliss defines this word.

Search Engine Optimization is the process of making changes to the coding of a website in order to rank better in the search engine results page. There are many steps involved in the process, many of which include the following:

- W3C Validation
- Proper naming structure of files for search engines
- Proper phrasing of the page title
- Inclusion of a robots.txt file
- Creation of a sitemap
- 404 error handling page
- Meta tags
- Relevant site copy to page title
- Site navigational structure

While this is a short list, there are many considerations that have to accounted for when optimizing your website. A knowledgeable Search Marketer should be able to determine what would be the best process to get your site coded in a search engine friendly fashion.

Source (http://www.seoforgoogle.com/what-is-search-engine-optimization.cfm)

Other Announcements / News

• The Search for More 01.04.2008
• One Word Rankings 27.11.2007
• Search Engine Breakdown 06.10.2007
• Local Search Engine Optimization 23.08.2007
• How to Create a Google Site Map 21.06.2007
• The DMOZ Factor 18.04.2007
• Why Pay for Directory Links 17.03.2007
• It's not secret any more! Gary Crouch is using IndexGuy. 15.02.2007
• Google TrustRank 04.02.2007